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I design services that hold together end to end.

Service designer for enterprise clients in insurance, retail, and automotive. I turn open briefs into market tested services that are validated, AI accelerated, and human led.

01

Selected work

three projects
Circumstances and mindsets framework mapping caregiver roles, approach, perspective, and involvement
Human centered AI

Who takes care of the caregiver? From an open brief to an approved service concept

An open "explore aging" brief, narrowed to primary caregivers and now in active build.

Experience map showing product data flowing through the Collect, Ingest, and Enrich stages across 11 stakeholder lanes
Systems thinking

275 steps, 12 stakeholder groups: making a Fortune 500 product data ecosystem visible enough to redesign

Mapped a product data ecosystem spanning 12 groups and 275 steps that nobody had ever seen whole.

Evolution map showing capabilities sequenced across horizons, from foundation to scale
Strategy

Equipping a Fortune 200 retailer to pilot their own future shop experience

Turned a client's future shop vision into a blueprint, evolution map, and guidebook ready to pilot.

02

How I work

four disciplines, one thread
Systems thinking
Mapping the loops and handoffs beneath a service before touching a screen.
Research
Field work and interviews, designing from lived experience, not assumptions.
Strategy
Finding the real leverage point, where a small change moves the whole system.
Facilitation
Bringing teams, partners and people to the same table, and keeping it moving.
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